The main leader of the company is Jorge Humberto Teixeira Boratto, Mechanical Engineer from Engineering School of UFMG, Postgraduate from PUC-MG, ILPES-CEPAL, FGV and INSEAD. Has over 40 years of professional experience in business management and consultancy, having been Vice-President of Eucatex, President of the Brazilian Forestry Society, Director of ABRASCA (Brazilian Association of Listed Companies), Director of the Commercial Association of São Paulo and Board Member of BOVESPA. Founded JHB in 1996.